Alter It is a proud member of the Franchise Council of Australia. As such, we are committed to treating all our franchisees ethically and to the strickt letter of the franchise legislation. Find out more on the right.

What is a Franchise?
A franchise occurs when a Franchisor licenses its brand, operating methods and systems to a Franchisee who agrees to run it under the terms of the Franchise Agreement. The Franchisor has provided the inspiration, the name, image, reputation, relationships and operating systems that create the opportunity to have a business. The Franchisees' dedication, focus, passion and commitment will make the business work.

Why Buy a Franchise?
Franchise businesses have a far greater statistical chance of success. Franchisees have the benefit of the Franchisor's experience and brand, and do not need to learn from trial and error. Franchisees have the ongoing benefit of a committed and involved business mentor and the support of a franchise network.

Why Alter It is a franchise business?
A critical key to the success of any service oriented business is people. We chose franchising as a business system because we know that franchising is the best way to harness the motivation of people who, with pride in their own business have the greatest potential and determination to succeed. As Franchisors we have the business experience and knowledge of retailing and marketing and general business to complement hard working motivated owners.

Alter It Business Strengths
- Strong Signage and Recognizable Branding
- Strong trading History
- Reputation for reliability and service
- Excellent POS system and information system
- Tested and proven procedures
- Great Liquidity
- No investment in dead stock
- Recession proof service
- Repeat regular customers
- Marketing Expertise
- National Media Focus
- Experienced and committed franchisors
- Simple Franchise system

Who are Potential Franchisees?
The Alter It concept is adaptable to a number of different business models depending on the Franchisees needs and resources. Alter It stores can work in the busiest of shopping centres, in suburban high streets and in regional and country centres. Potential Franchisees include:

- Skilled tailors who have all the technical skills to operate a store but simply need the support and structure to succeed. A number of our most successful and large franchises are owned by skilled tailors who have support from their families.

- Career Change Seekers: People looking for a career change and have good interpersonal skills and an understanding of customer service can be perfectly suited to be working owners, and manage the sales, marketing and administration of the shop whilst employing tailors to carry out the technical functions.

- Sea Change Seekers: We believe there is a great opportunity to bring this retail concept to regional and country areas. Alter It offers an opportunity for those who are looking for a complete life change to take this concept to the Countryside where the demands of the business will be significantly different than that in large City Centres.

Interstate Opportunities
Currently all Alter It stores are located in metropolitan Melbourne. Now that 13 stores have been successfully franchised, and the business model proven, we are looking for the right franchisees and partners to take the Alter It store concept national.

International Opportunities
The Alter It concept lends itself to nearly all nations. Increasingly there are fewer people who know how to sew, and those who do can not find employment in Western nations. The demand for a quick and high quality alteration service, in a convenient location, will continue to grow as shoppers make alterations part of their shopping habit.

If you see the potential to establish Alter It in your country please contact us and we can explore the opportunity with you!

If you are interested in an Alter It franchise or an interstate or International opportunity, please contact pfrayman@alter-it.com.au and express your interest.